The use of advanced technology helps us to anticipate the movements of the market and respond quickly to its needs; something that contributes decisively to increasing our sales.

All our salesmen are equipped with a terminal that incorporates cutting-edge technology to allow the constant flow of information to the control center. Each order is immediately sent to the system, which allows us to service the client in less than 24 hours. The terminals also allow us to modify sales strategies immediately, receive market information in real time and control the productivity of the salesmen, among other applications.

This system provides a permanent port and keeps us alert to all the changes in the real time. The business intelligence unit continuously analyzes all the information coming from the market and helps us advance our competitors in the identification of opportunities and threats. This way, we gain an advantage in adapting to the movement of the market and can satisfy the needs of our 80,700 clients.